Raised on a cow/calf and cropping operation in Acme, Alberta, Lionel is no stranger to the industry we serve. Graduating from Olds College with a Major in Agricultural Business and a Minor in Animal Science, Lionel brings extensive Sales and Marketing management experience to AVL/Solvet. In previous roles, he has led teams in a variety of production and companion animal industries including feeds, feed additives and pharmaceuticals.
Lionel’s most recent position was Director of Sales, Marketing, and Technical Services at Vetoquinol Canada. He has direct experience in business development with key clients, new product acquisitions, and lifecycle management.
Lionel joined AVL Solvet in the spring of 2022. As Chief Executive Officer, he leads day-to-day operations of the overall commercial business, manufacturing, production, business analytics, and financial reporting.